Cost of Silence Report

Based on three years of data across 500 companies and 16 sectors, this analysis shows that environmental action isn’t a nice-to-have – it goes hand in hand with commercial performance.

The report shows a clear correlation between environmental action and business performance:

• And yet, 79% of companies are still risking that advantage – either by overstating their efforts or staying far too quiet about them
• Companies with strong environmental performance see a 6% higher EBITDA than their peers
• Up to 31% of the reputational advantage held by market leaders comes down to how they are perceived on environmental issues

More than a collection of metrics, this report outlines a clear approach for establishing focus, crafting effective messaging, and mitigating the risks of greenwashing or greenhushing. For anyone responsible for sustainability, reputation, growth – or all three – this is essential reading.